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1. Information provided to the public regarding day-to-day operations of the organization and other things that the public might be interested in is a description of which of the following?
• Answer: C. Public information.
• Explanation: Public information encompasses data shared with the public regarding routine operations, activities, and matters of interest pertaining to an organization. This information is intended for general consumption and awareness among the public.
2. Social marketing requires _________________.
• Answer: D. Both Assessing the situation and Evaluating and modifying the plan as needed.
• Explanation: Social marketing involves utilizing marketing techniques to promote social causes or change behaviors for the public good. Assessing the situation involves understanding the context and audience needs, while evaluating and modifying the plan ensures the strategy adapts to achieve the desired impact.
3. When is it advisable to offer information "off the record?"
• Answer: C. When you trust the media person you are talking to.
• Explanation: Offering information "off the record" should occur only when there's a high level of trust between the information provider and the media representative. It implies the information is shared confidentially and not for direct attribution or publication.
4. Ramon is a PIO for a county in a midwestern state. His jurisdiction has just been hit by a powerful tornado. He should engage with partners with whom he has established relationships to maximize impact when __________.
• Answer: A. Identifying intended audiences.
• Explanation: In the wake of a crisis like a tornado, engaging with established partners helps in identifying and reaching the intended audiences effectively, ensuring that crucial information reaches those who need it most.
5. The principles of strategic communications relate to which of the following?
• Answer: B. Non-emergency use and incident-related use.
• Explanation: Strategic communications principles are applicable in both non-emergency situations and incident-related scenarios, guiding effective communication strategies in various contexts.
6. Providing good public information helps people make the right decisions at the right time and can instill public confidence in the organization, which is important because:
• Answer: B. The public will then have confidence in the organization’s ability to manage the incident.
• Explanation: By providing accurate and timely information, public confidence in the organization's competency to handle incidents effectively is bolstered, leading to better community response and cooperation.
7. Messages need to be __________.
• Answer: D. Both Concise and Direct.
• Explanation: Effective messages should be succinct (concise) and straightforward (direct) to ensure clarity and easy understanding for the audience.
8. The role of the public information officer:
• Answer: A. Has become ever more complex as the challenge of delivering messages has evolved.
• Explanation: With the changing landscape of communication platforms and media, the role of a public information officer has evolved to encompass more complexities in delivering messages effectively.
9. Which of the following sets of steps from the 8-step communication model is in the correct order?
• Answer: A. Set communication goals; Develop and pretest messages; Select channels and activities.
• Explanation: The correct order in the 8-step communication model starts with setting communication goals, followed by developing and pretesting messages, and then selecting channels and activities for dissemination.